BearLight Leadership Team

Chris Lee is a creative operator and the founder of BearLight Media, a studio built to help grassroots esports programs communicate their impact to the decision-makers who control funding, sponsorships, and institutional support.

With over a decade of experience across casting, voiceover, video production, marketing, and creative operations, Chris has led and supported work for organizations including Stay Plugged In, the Carolina Esports Hub, Emerge Apparel, and the Charlotte Phoenix, collaborating with partners such as Coca-Cola Consolidated, McDonald’s, Red Bull, Goodwill, and Brightspeed Fiber Internet.

What distinguishes Chris is not just creative skill, but lived operational experience. He has spent years behind the mic, behind the camera, and inside the edit bay - while also managing teams, timelines, and stakeholder expectations. That perspective shapes BearLight’s approach: empathetic to under-resourced programs, disciplined in execution, and fluent in the language sponsors, school administrators, and funders expect.

Chris founded BearLight Media to serve as the translation layer between esports programs doing meaningful work and the institutions that need clear, credible proof of that impact. Whether supporting a single program or a multi-school initiative, his focus remains the same: turn real outcomes into stories, content, and materials that unlock long-term support.